Note the title - not 'Part 3' but 'Parte Tres' - impressive, no? Everything Rapha does is pretentious, so any discussion about them has to be as well.
Anyway, I have on occasion taken pot shots at their unintentionally funny daily email but today's - 'New Coffee Cups and Rapha Gifts' was noteworthy for one reason - Rapha has teamed up with Chris King (he of the famous headsets etc, of which I am a fan, actually) to produce their latest Fred accessory - a Rapha coffee tamper assembled with Chis King parts...
Full marks to Chris King for squeezing every dollar from his parts business but the thing I love is that he already produces a coffee tamper and charges the princely sum of $85 for it. Sure it will last a life time and if you like the look, go nuts, it's your money. His selection....
However, Rapha's costs $120, is identical except that it is black and has their 'R' symbol on it - all for another 35 bucks! Let me repeat the sales proposition. Exactly the same product for $35 more (that's 41%), except that it comes in black and has an 'R' on it. Bargain!
Full marks to the Rapha marketing department for their continuing shamelessness in seeing just how much they can take the piss.
Nice one chaps.
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